“With games by far the most popular app category in different app stores, there have been countless ports of American-developed games that have languished in the other countries’ respective app stores. Each failure, of course, is unique – there’s a specific reason why a specific game failed to make it – but all those failures are consistent with a list of general tried and true principles. It’s not rocket science, though; there are specific reasons that games fail, and there are specific things – among them localizing the game, and properly monetizing it – that developers can do to ensure a greater chance of success when they try to enter new markets.”
Want to read more?
Check out the latest article by Ilyon‘s Head of Marketing, Adi Haddad, on important aspects of launching a mobile game in a new market.
